Assistant Brand Manager / Brand Manager - Wine (PT Pelita Abadi Niaga)

Join PT Pantja Artha Niaga as an Assistant Brand Manager / Brand Manager specializing in Wine for our subsidiary, PT Pelita Abadi Niaga. This is a unique opportunity to shape the future of premium wine brands in Indonesia’s dynamic market. In this role, you’ll work closely with our marketing team to develop and execute strategies that drive brand growth and customer engagement. Based in the heart of Jakarta Pusat, you’ll be part of a vibrant team that’s passionate about delivering exceptional experiences to our customers.

PT Pantja Artha Niaga is a leading player in the Indonesian retail sector, with a strong reputation for innovation and excellence. Our subsidiary, PT Pelita Abadi Niaga, is at the forefront of the wine industry, offering a curated selection of premium wines from around the world. As an Assistant Brand Manager / Brand Manager, you’ll have the chance to work with some of the most prestigious wine brands, helping to build their presence and influence in Indonesia.

In this role, you’ll be responsible for a wide range of tasks, from market research and trend analysis to campaign development and execution. You’ll work closely with our sales and marketing teams to ensure that our wine brands are well-positioned to meet the evolving needs and preferences of our customers. With your expertise and dedication, you’ll help to drive the success of our wine portfolio and contribute to the overall growth of PT Pelita Abadi Niaga.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies to drive growth and engagement.
• Conduct market research and trend analysis to inform strategic decisions.
• Create and execute marketing campaigns, including digital and traditional channels.
• Manage brand partnerships and collaborations with key industry players.
• Monitor brand performance and KPIs, providing regular reports to stakeholders.
• Collaborate with the sales team to drive revenue growth and customer satisfaction.
• Stay up-to-date with industry trends and best practices, applying this knowledge to our brand strategies.
• Represent the brand at industry events and trade shows.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management, with a focus on the wine industry.
• Proficient in using marketing software such as Google Analytics, Hootsuite, and Canva.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Proven track record of achieving sales and marketing targets.
• Fluency in English and Indonesian.
• Certification in wine appreciation or a related field is a plus.

🛠️ Keahlian

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